CAMPAIGN DESCRIPTION
La Barre Olives had 3 goals for their desired campaign so we decided to separate them into a 3 pronged strategy. We decided to have specific sub-campaigns for the launch of their new Spicey Mango finishing Vinegar, Extra Virgin Olive Oil (EVOO) health facts and EVOO brand growth. Along with the desire to increase online sales, we also wanted to educate people about the health benefits of extra virgin olive oil. The combination of search engine advertising along with social media posting and website blogging and recipes proved a winning factor in La Barre’s successful campaign.
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