La Barre Online Marketing Campaign

social media campaign - la barre

CAMPAIGN DESCRIPTION

La Barre Olives had 3 goals for their desired campaign so we decided to separate them into a 3 pronged strategy. We decided to have specific sub-campaigns for the launch of their new Spicey Mango finishing Vinegar, Extra Virgin Olive Oil (EVOO) health facts and EVOO brand growth.  Along with the desire to increase online sales, we also wanted to educate people about the health benefits of extra virgin olive oil.  The combination of search engine advertising along with social media posting and website blogging and recipes proved a winning factor in La Barre’s successful campaign.

CAMPAIGN RESULTS

  • 250% increase in website visitors from last quarter
  • 300% increase in online orders
  • Website visitors stayed 180% longer
  • Increased unique website users by 178% from this time last year
  • Total campaign reach of 17,611 people

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